From intimate cocktail rooms to high-energy nightspots, his work has consistently blended cultural roots, modern design, and avant-garde mixology into experiences that linger long after the last sip. Over the years, he has been entrusted with the direction of more than twenty successful concepts globally—each one standing as proof that a bar can be more than a venue; it can be a story, a stage, and a sensory journey. He also carries experience from some of the world’s most iconic brands, including American chains like TGI Fridays and Hard Rock Café; Marriott brands such as JW Marriott, Courtyard by Marriott, Sheraton Hotels, and Le Méridien; and Accor brands including Novotel and Swissôtel—among many more.